Pepsi Max Super Bowl ad vs. State Farm Commercial: Black couples in Advertisement

Editor’ ths note: Two Black Fictional Month Heroes will be inducted tomorrow. Time for a quick thought

We live in a world so bizarre that it’s sometimes difficult to come to terms with what could possibly come next. Inevitably a new story will break, one that seems so outlandish that it must be fabricated. But it’s not.

For a day or two the blogosphere (right-leaning, left-leaning, centrist, Black-centric) will discuss this next shocking story, but only a minority of people will know about it and fewer will remember it in a week. Therein is the curse of being one of Those Who Can See (TWCS).

Once your eyes have been open to the reality of Black Run America (BRA), everything changes. Each news story highlighting a horrible murder, robbery, crime, rape that fails to include the picture or description of the suspect is an automatic ndicator that the perpetrator is Black.

But why would the Disingenuous White Liberal members of the media dare hide the color of crime? The same reason that throughout the entire nation, white people still live around other white people. It’s one of the not-so-secret facts of life that Black people commit a disproportionate amount of the crime in America, which is why white people tend to flee cities that become depressingly Black (OneSTDV discusses the recent video recorded attacks on white people in Richmond by Black people and illustrates this point beautifully).

Most people tend to suppress this fact, willfully believing the noble lie that the reason the Whitopia they live in is peaceful because of the “better” school system it boasts.They understand exactly why they choose to live among only white people (or upper-class Black people deciding to surround their family with positive images of other Black people, a dwindling diaspora amid a growing underclass of Blacks), but feign incredulity whenever this fact is brought up.

The problem is this; Once one becomes part of the TWCS, being then able to spot stories that fail to register on the radar of most people becomes both a curse and a blessing.

At a Super Bowl party two nights ago, conversation turned to a commercial that showed two Black people flee the scene of a heinous “drive-by Pepsi-ing” of a white girl. A few people laughed at the Pepsi Max commercial; I sat in stunned silence.

I was stunned into silence not because of the “reverse-racism” from Pepsi, but because they tried to show a Black girl attempting to maintain the emaciated look by drinking a low-calorie soft drink. No, that’s not true, but this article nails it:

Will advertisers ever get black women right? We’ve asked this question before on The Root. (Remember the KGB commercial about black women and extensions?)

This time, it’s Pepsi who jumped into the fray. The ad features a black woman — who only says about five words, including “Pepsi Max, zero calories” — as she reprimands her boyfriend/husband as he does things she doesn’t approve of. She kicks him, puts soap in his mouth and dunks his head in a pie. The “angry black woman” stereotype continues.

Oh, and just wait until the white girl shows up …

Look, it takes a lot to offend me. But why in the world did Pepsi decide to make a commercial, paying $3 million in the process, for a spot that State Farm already did better? Oh,wait. Have you not seen the State Farm commercial with the nerdy Black guy and his pretentious, bickering Black girlfriend?:

The latest ad in State Farm’s “Magic Jingle” campaign (via ad agency Translation) is generating some debate over its portrayal of a black couple—specifically, the nagging, obnoxious girlfriend. While few are calling the ad racist, several viewers have commented in blogs and on Twitter that it perpetuates a negative image of black women as finger-wagging ball-breakers. Critics probably have a better case to make here than with the Duncan Hines debacle, but that’s not saying much. While the State Farm ad clearly plays to stereotypes, I’d argue they are the same stereotypes we see across all advertising, regardless of race: Guys are dumb and ugly; women are shrews.

The reality of Black Run America is undeniable. The DWLs in charge of BRA have decided that implementing a nationwide freeze on actually improving the prospects of innovation is wrong and instead pursued a policy of Waiting for Superman as vital to the prospects of a prosperous future.

Any advertisement offending a Black person, from Hallmark to Duncan Hines  is grounds for a national temper-tantrum  and an immediate cease-and-desist protest campaign. Demands for monetary solatium will assuredly follow.

Think about this: what were your reactions when you saw the Pepsi Max ad? Most normal people who saw it laughed. Black radicals watched, horrified such Black stereotypes could be shown.

Right-wing white people saw it and immediately thought of the uproar that would have accompanied the commercial had the races been reversed. Knowing how often Black people engage in Beat Whitey night around the country, this commercial was just too much to handle.

We at Stuff Black People Don’t Like had a different reaction. Once you move into the ranks of TWCS then everything you encounter in life is seen through different glasses. The agenda of those pushing BRA becomes clear and the finality of what is coming is, well, obvious.

Conditioning white people to accept their subservience to and cultural dominance by Black people in BRA happens every day via television. Sports perform this task, commercials as well. Black fictional heroes do a good job too.

Still, the State Farm commercial beats the Pepsi Max ad handily. For one thing, Black people don’t like car insurance, though it could be said by looking at rates of obesity that Black people don’t like diet soft drinks either.

In the end, we’ll just have a Coke.

It’s a bizarre world that we live in and once you join the ranks of TWCS it gets even worse.



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